BCCI endorsed a three-year deal with MPL Sports that begins from November 2020 and forges ahead till December 2023. MPL Sports’ partnership with the BCCI commences with forthcoming India’s tour of Australia, 2020-21, which we will see the Men’s, Women’s and the Under-19 INDIAN cricket teams sporting in the newly manufactured jerseys.
On Tuesday, the Board of Control for Cricket in India (BCCI) formally publicized that the up-to-the-minute kit sponsor and authorized merchandise associate will be MPL sports. As they wouldn’t be only providing the sport wears, they will also offer for sale, India certified merchandise.
MPL Sports is the athleisure wear and sports merchandise brand from esports platform Mobile Premier League.
The official BCCI release stated that, Under the recently-opened strategic partnership, MPL Sports has signed off a three-year agreement from November 2020 to December 2023. MPL Sports’ collaboration with the BCCI begins with India’s upcoming tour of Australia, 2020-21, which will see Team India playing in the new jerseys. It is also stated that senior men, women, and the Under-19 teams are also a part of the deal for the new kits.
Put aside the Team India sport wears, MPL Sports will also trade licensed Team India merchandise. It will give out the sport wears and its broad spectrum of Team India merchandise to fans at budget-friendly prices.
The BCCI President Sourav Ganguly confirmed that they were glad to announce the ground-breaking of a new turn around for Indian cricket, with the assignment of MPL Sports as the kit sponsor for the Indian men’s and women’s national cricket team until 2023. He said, they are eagerly expecting MPL Sports to create a new chapter for the team’s kit, and bring the authorized BCCI licensed merchandise within effortless and convenient reach for the billion-plus fans who perk- up Team India.
Mr Jay Shah, Honorary Secretary, BCCI made it clear that this joint work would take Team India and the sports marketing in the country, to a new border. He added that they have great hope in working with a new Indian label like MPL Sports to reach the inherent capacity that this ocean has within. He emphasized that the collaboration aims at expediting access to top-quality Indian cricket fan merchandise, and the sought after Indian cricket team jersey for their fan clubs not just locally but globally.
Making a say on the partnership, Mr Abhishek Madhavan, SVP, Growth and Marketing, MPL and MPL Sports stated that, India is a country with a huge number of cricket fans and they see a bunch of capacity in the unreached merchandise market in India. He said they look forward to working closely with the BCCI and ensuring all types of team India merchandise reach the masses both physically as well as online disbursement at take away prices. He concluded his statement by saying, Partnering with the Indian national cricket team is an incident of great esteem. And they would make sure every cheerleader in the country feels the same way and proclaim the merchandise they can loftily display.
On the 27th of November, the first ODI between India and Australia will be played at the Sydney Cricket Ground.